Chicken Run

Chicken Run

1.    Who do you think the different target audience could be and why? 

The Primary audience for the film is certainly children aged between 5-10, however the comedic aspects as well as references to the ‘ Great Escape’ create a much wider demographic in terms of age.  Whereas the animation and slapstick comedy featured in the film appeals directly to children, the film incorporates aspects such as the fantasy of breaking away to freedom in order to reach a larger target audience which it successfully does.


 2. Would you class this as a children’s film? Why?

Overall I would class it as a children’s film as it is primarily aimed at children however to entirely label it as a children’s film would be incorrect as the other aspects of the film are applicable to a wider audience.  We can see how the film is mostly targeted towards children by analyzing the micro elements used. For example the vivid colors in the mise-en-scene are designed to appeal to children.


3. Research the institutional information for ‘Chicken Run’ and the inspiration behind it.

Chicken Run was released in 2000 and is a stop-motion animation created by Aardman Productions. The plot regards a group of chickens under the control of the Tweedy’s who keep them in restricted conditions and constantly attempt to develop new ways to make money out of the chickens. The focus of the film is the chicken’s attempts at escaping with the help of an American Rooster. However, it is the links to ‘The Great Escape’ that inspired the film such as escaping from capture and this is reflected in the target demographic.